What most search engine marketing agency won't tell you.
Getting PPC to be profitable can be hard work if you don’t have the know-how or experience.
If you have set up your campaign yourself, to dip your toe in the water and give SEM a go, it’s likely you are bidding on irrelevant and costly keywords or your Google shopping ads, Google merchant center and product feeds aren't set up correctly.
If that's the case you're simply burning your budget quicker than a crop fire! Or, if you have a PPC agency running it for you – it’s likely they're bidding strategy is set up wrong - their tracking is out of place - reporting on inaccurate data that doesn't square up with your Shopify analytics.
unlike other agency...
We run google ads for our own DTC brand
We maximize your brand's success with a Data driven campaign strategy. Our team is relentless in their pursuit of profitability for your Brand through targeted Google Ads strategies.
That means, when it comes to search, we focus our attention on Google Shopping and the product data feeds that power them.
This focus doesn’t neglect other paid-search placements — like Google Search Ads (Adwords), display ads, search remarketing, or even YouTube.
With a keen eye for detail, we identify and correct mistakes commonly made by other SEM agencies.
The following is what set's us apart...
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unlock your full growth potential.
Maximize Your Search Budget with Google Shopping
Did you know that two-thirds of all paid clicks on Google go to Product Listing Ads (PLAs)?
Despite this, many search budgets fail to fully take advantage of this high-intent ad space. Our team specializes in optimizing your product feed to showcase key buying triggers, effectively turning Google Shopping into a driving force for customer acquisition.
Enhance your search strategy with our proven expertise in Google Shopping campaigns.
Numbers can lie
Don't be misled by misleading numbers, even ROAS can be deceptive.
Far too often, overbudgeting on branded search ads leads to disappointing results on your business's bottom line.
If you're currently allocating over 10% of your budget to Branded Search, let us show you how to dramatically improve your account's efficiency.
Drive Results with Bottom of the Funnel Scraps Marketing Techniques
Our strategy leverages the capabilities of Performance Max to seamlessly integrate your strongest creative into multiple channels, including YouTube and display advertising.
By customizing content for optimal placement and performance, your brand can be consistently present where customers are searching.
Google refers to this shifting shopping behavior as the "messy middle," a synergistic approach to uniting demand generation with demand capture.
Our recommended allocation is as follows: 60% towards Google Shopping Ads, 20% towards Search Text Ads, less than 10% towards Branded Search Terms, 8% towards Video and YouTube, and 3% towards the Display Network.
proof!
brans we've helped scale
What they think
"Working with the team at Lion Media has been essential for starting and growing my online business. Great work ethic, understanding of advertising industry and professional feedback is what you can expect at Lion media.
NONSO onukwuba
founder of cionskincare
"We love being partners with Lion Media and will continue to do so."
Ulises napoles
Vice president of Firstsite
"I cannot recommend Lion Media highly enough. Since working with Lion Media we've seen our top line revenue more than double."
Martin leon
owner of Hacienda leon
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unlock your full growth potential.
start with an account audit
Here's what our audit process look like
- Tracking: Ensure there's proper conversion tracking set up in the account... this includes proper set up of Google ads conversion tracking and global site tag.
- Campaign bidding strategy: Audit, optimization strategy, CPC, daily spend, quality score, ad grouping and more.
- Creative: Dynamic search ads, responsive search ads, display ads, ad copy and youtube videos
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