Honey Drop
FROM THE BEE TO THE BOTTLE
At Honeydrop we love honey, we love bees and we're committed to conservation! That's why we blend raw U.S. honey into our cold pressed lemonades.
Challenges
The biggest challenges Honey drop faces was driving new purchases at a positive ROI with Facebook in other words getting a positive ROAS.
Approach
After a deep dive into their Facebook ad account, we instantly saw what their biggest problem was. Their ads were not very compelling - very generic... which led to a really low CTR with high CPC.
Our team created very compelling creatives for them - through a combination of studio products images and videos - followed by "user generated content" - we testing the new creatives.
Instantly we saw a dramatic increase in CTR (300% increase) - this decreased their CPC - which led to more traffic on the site followed by 50% increase in conversions
Facebook ads
Facebook had the biggest impact on their ROI after implementing the new ads. The ads were very engaging - which led to a 150% increase in engagement.
Video Campaign
CTR
300.00%
roi
150.00%
traffic 200.00%
C
34.00%
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