CION skin care
We believe that skincare should be simple and effective.That's why we craft our products with only the essential ingredients necessary to achieve healthy, youthful, and glowing skin. We use only highly effective, science-backed, ethically sourced ingredients that have been dermatologically tested and approved. No harmful ingredients. Ever.
Challenges
CION came to Renaissance media with no brand presence - no awareness or any traffic data to identify their target customers.
Approach
We started with the awareness stage of marketing by driving an influx of new visitors to their website to build their top of funnel.
Proceeding that we created custom audiences, of website visitors, and add to cart - for remarketing campaign.
With remarketing campaigns - website visitors become more familiar with the brand which led to more conversions overtime.
Facebook ads
Facebook ads was the primary channel driving new site visitors as the cost per 1000 impression was relatively cheaper compared to other channels.
results
CTR
76.00%
roi
105.00%
traffic 212.00%
CR
44.00
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