Challenges

King Ice faced a significant hurdle: underperforming ad campaigns with dismal returns. Their Facebook ads barely scraped a 2x ROAS, while Google ads lagged even further at 1x ROAS. This left their marketing efforts stuck in a cycle of poor results and unfulfilled potential.

Approach

After a meticulous audit of their Facebook ad account, we quickly pinpointed their core issue: ad fatigue.

Their audience had been exposed to the same creatives repeatedly, causing engagement and performance to plummet.
We acted swiftly, pausing all underperforming ads and deploying fresh, high-impact campaigns.

Within just 30 days, their ROAS had doubled.
On Google, the challenges were equally glaring.
They had an overwhelming number of unprofitable campaigns and lacked the strategic testing needed to refine their performance.
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We streamlined their efforts, pausing campaigns with low ROAS and introducing new Performance Max (pMAX) campaigns optimized with a Target ROAS (tROAS) bidding strategy.
The result?
A remarkable 100% increase in ROAS in the first month alone.To further amplify results, we overhauled their Google Merchant Center feed, filling gaps in product attributes and ensuring complete, accurate data.

This significantly boosted their shopping visibility, putting their products in front of the right audience.
Over just three months, these cumulative efforts skyrocketed their ROAS from 1x to 3x—and then to 4x.
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