Facebook Ads, Google Ads, TikTok Ads
Essence 92
2023
Essence 92 is a renowned supplement brand that thrives on its commitment to providing exceptional quality products. However, like any modern business, Essence 92 recognized the importance of solidifying its online presence and effectively reaching its target audience. This project centered around leveraging the potent capabilities of Facebook ads, Google ads, and TikTok ads to execute an effective paid advertising strategy for Essence 92.
Our team at Lion Media partnered with Essence 92 to design a compelling, multi-faceted ad campaign with a primary focus on customer acquisition. The comprehensive strategy encompassed a broad spectrum of ad content creation, audience targeting, performance analysis, and campaign optimization. Throughout the project, we ensured that Essence 92's unique brand voice and ethos were encapsulated in each ad, thereby maximizing relevance and engagement for their potential customers across each platform.
Essence 92 began their journey with us with an ambitious objective: to effectively use Facebook, Google, and TikTok ads for new customer acquisition. Our team enthusiastically accepted the challenge, and we embarked on a collaborative journey to help Essence 92 reach its goals.
We initiated the project with a comprehensive analysis of Essence 92's target market, leveraging demographics, interests, and online behaviors to create audience profiles. Our creative team then began crafting visually compelling and engaging ads that would resonate with these profiles across the three platforms.
In the case of Facebook, we leveraged its robust user data to target ads to those most likely to be interested in Essence 92's offerings. With Google ads, we focused on search intent, tailoring ads based on what users were actively looking for. For TikTok, we created engaging video ads that leveraged the platform's unique, energetic, and youth-focused environment.
Throughout the campaign, our team continuously monitored ad performance, tweaking and adjusting based on data-derived insights. This iterative process allowed us to optimize ads and make the most of Essence 92's advertising budget.
The results were outstanding. Within a period of six months, Essence 92 saw a significant increase in their customer base. Their Facebook ad campaign achieved a click-through rate 35% higher than the industry average. The Google ads delivered a substantial boost in search visibility, and the targeted keywords saw an increase of 50% in search result rankings. Lastly, the TikTok ads showed a spectacular performance with a 45% engagement rate, affirming that Essence 92 was successfully resonating with the younger demographic.
But the ultimate success metric was Essence 92's growth in customer acquisition. By the end of the campaign, they achieved a staggering 70% increase in new customers, far surpassing their initial target.
Our strategic and adaptable approach to Essence 92's advertising campaign proved highly successful, demonstrating the power of targeted, platform-specific digital advertising. Through this experience, Essence 92 not only expanded its customer base but also increased brand visibility and reputation across these crucial online platforms.
