Facebook ads, Google ads
King Ice
2024
King Ice has produced many viral collabs with various brands such as Snoop Dogg, Notorious B.I.G., Death Row Records, Odd Future, and Wu-Tang. Our recent collabs include both 2Pac and Run DMC. Stay tuned for more to come.
King Ice has partnerships with premium brands including Warner Bros., Paramount Global, 20th Century Fox, NBC Universal, Live Nation, Sony PlayStation, SEGA, Bandai Namco, Ubisoft, Epic Games, and Microsoft Xbox and produced top selling collections and iconic events.
Founded in Los Angeles, California in 2005, the King Ice® brand has specialized in curating trends from hip-hop and streetwear culture in the jewelry and accessory business. For two decades, King Ice has been the leading industry tastemaker in creating premium wearable art that bridges the gap between artist, culture, and people. King Ice offers uniquely designed collections of accessories ranging from pendants, chains, bracelets, watches, grillz, pins and more. A lot has changed over King Ice’s history, but our DNA remains the same: a passion for culture, unparalleled quality, a spirit of innovation.
King Ice came to Lion media because they were disappointed with the result from another agency, within 2 months we were able to get their Meta and Google account from a 1x ROAS to 3x ROAS and above.
Our approach, we paused old Google campaigns, that were not generating profitable ROAS, launched new pMAX campaigns focused on selected product category and collabs, we set the campaigns to a tROAS bid strategy additionally, we used a feed only pMAX structure. The new set up drastically increase overall account performance.
Meta, we used a cost control when launching new campaigns in the account. We used bid cap bid strategy, which tells, Meta to not spend budget unless there's a high probability of generating the efficiency target set on the campaign.
We created and launched multiple ad creatives using our ad creation mythology.
Within a 1 month we already saw double the ROAS.
Now their account is performing at 4.3x ROAS which is well above their profitability targets.
