Make Your Ads Recession-Proof: The Benefits of Outsourcing Your Marketing During Economic Uncertainty

February 12, 2023 | Lion Media

Reading time: 2 minutes

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With the GDP down two quarters in a row, many have acknowledged that the U.S. is in a technical recession, even if plenty of other economic indicators look good. Whether or not you’re optimistic about the current economy, there’s a lot of uncertainty and confusion right now. 

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Remember, a recession is an economic slowdown, not an economic halt. Your brand needs marketing to reach new customers, especially as buyers adjust their budgets. That marketing, however, may have to be done with less money, as your brand is also making adjustments. 

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How do you save money on your marketing? Easy! Outsource it. 

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Outsourcing your marketing means specialized experts, industry insiders, the ability to pay for only what you need, and so much more. However, all the benefits ultimately boil down to three main points. In the face of economic uncertainty, should outsource your marketing to keep your ads nimble, your campaigns cost-effective, and your staff knowledgeable. 

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The good news is that outsourcing your marketing can help you to overcome these challenges and recession-proof your advertising efforts. In this article, we'll explore the reasons why outsourcing your marketing can be a cost-effective, nimble, and knowledgeable solution to weathering economic uncertainty.

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Stay Nimble

One of the biggest advantages of outsourcing your marketing is the ability to stay nimble. With marketing agencies, you have access to a team of experts who have years of experience and a deep understanding of the industry. They are able to keep a close eye on analytics and are able to pivot quickly if circumstances change.

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For example, if news breaks that could affect your advertising strategy, such as a major event or a change in regulations, an agency can quickly adjust your campaign to minimize any negative impact. Additionally, agencies have the ability to test and refine messaging, target audiences, and budgets on the fly, allowing you to quickly respond to changes in market conditions.

Stay Cost-Effective

Outsourcing your marketing to an agency means that you only pay for what you need. For example, if you are only interested in Facebook advertising, you can outsource an expert in that platform, rather than paying for an entire team to manage all aspects of your marketing efforts. This can help you to reduce costs and focus your resources where they are needed most.

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Another advantage of outsourcing is that many agencies offer flexible pricing models, such as month-to-month services or a la carte options, which means that you can adjust your marketing efforts based on your budget and your current needs. This allows you to scale up or down your marketing efforts as needed, without the added costs of hiring and training new employees.

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Stay Knowledgeable

Outsourcing your marketing to an agency also provides you with access to a wealth of knowledge and expertise that may be difficult to achieve in-house. Marketing experts are able to stay up-to-date with industry news, platforms, and regulations, allowing you to benefit from their experience and insights. This can help you to avoid common pitfalls and ensure that your advertising efforts are effective and compliant.

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For example, in the early days of the COVID-19 vaccine rollout, there were sudden changes in the advertising guidelines for medical ads on Google and Facebook. An outsourced team would have been aware of these changes, and would have already had best practices in place for workaround copy, helping you to avoid costly rejections or poor performance.

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In conclusion, outsourcing your marketing is a cost-effective, nimble, and knowledgeable solution that can help you to weather economic uncertainty. By relying on the expertise of marketing agencies, you can focus on your core business operations, knowing that your advertising efforts are in good hands. Whether you need help with paid search, paid social, content creation, or SEO, outsourcing can provide you with the support you need to succeed, without the added costs and responsibilities of in-house staff.

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