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You’ve got the idea. The product. The ambition.
Now you need the momentum.
Many e-commerce founders get stuck between launching and scaling. You’ve done the groundwork—picked your platform, lined up your product, maybe even drafted some ads. But customers? They’re not coming in fast enough. Sales feel unpredictable. And growth? Slower than it should be.
That’s where we come in.
At Lion Media, we don’t just build campaigns—we build growth engines. From the moment your store launches, our team crafts data-backed marketing systems designed to attract high-value traffic, convert more buyers, and scale your success fast.
In this guide, we’ll show you how Lion Media accelerates the early stages of e-commerce brands with launch strategies that convert from day one.
Let’s break it down.
Your Brand Deserves More Than Just “Launched”
Launching your Shopify store is just step one. Real traction comes from creating a full performance ecosystem:
Strategy, media, creative, conversion, and retention—all working together.
Too many DTC brands skip this step and go straight to running ads. The result?
Low conversions. High CAC. Disappointment.
Lion Media helps you launch smart—not just fast.
We’ve worked with 100+ e-commerce brands across industries. Whether you sell skincare, tech gear, apparel, or supplements, we’ve helped brands just like yours launch stronger and grow quicker.
But before we talk about the solution, let’s talk about what’s going wrong.
Why Most E-Commerce Launches Fall Flat
Launching a product online today isn’t what it used to be. Shoppers expect more. Competition is ruthless. And ad platforms keep changing.
Here’s where most stores lose momentum (and how we fix it):
1. DIY Campaign Chaos
You set up your own Facebook Ads for e-commerce. Or you hired a freelancer. You launched with generic creativity and hoped for the best.
What Happens: No conversions. No ROAS. And I have no idea what to fix.
Our Fix: Platform-native creative + structured testing across Meta, Google Ads for e-commerce, and TikTok.
2. You Skipped the Strategy
There’s no clear target audience. No funnel map. No customer journey plan.
What Happens: You waste budget on clicks that never convert.
Our Fix: We build a performance marketing strategy that’s custom to your brand, your audience, and your goals.
3. Messaging That Doesn’t Convert
You talk about features instead of benefits. You say what you sell, but not why it matters.
What Happens: Your product gets ignored—even if it’s amazing.
Our Fix: We refine your e-commerce creative strategy to hit emotional triggers, solve pain points, and build urgency.
4. A Broken Funnel
Ads might get clicks. But your product page, cart experience, or lack of email follow-up kills conversions.
What Happens: You’re paying for attention—and losing buyers.
Our Fix: Full conversion rate optimization for Shopify, with CRO-focused landing pages and behavior-based email flows.
5. No Retention Plan
You get a few buyers. Great. But they never come back.
What Happens: Your growth hits a ceiling.
Our Fix: Launch-day email and SMS retention marketing to build LTV and loyalty from the beginning.
Turning the Corner: What It Looks Like to Launch with Lion Media
We’re not just a digital marketing agency—we’re a performance growth partner.
Here’s what it looks like when you build your e-commerce foundation with Lion Media:
Strategy First: Because Growth Without Direction = Chaos
Before we launch anything, we build your custom performance plan.
We start with the numbers—AOV, CAC goals, margin targets, and market size. Then we segment your audiences and map the best channels to reach them.
Your plan includes:
- Funnel blueprints from first touch to post-purchase
- Offer structuring for max urgency
- Channel-specific KPIs and optimization loops
You’ll know exactly where your budget’s going—and why.
Paid Media That Performs (and Learns Daily)
Our media buyers don’t “set and forget.” We optimize your campaigns daily across:
- Facebook Ads for e-commerce (Meta + Instagram)
- Google Ads for e-commerce (Shopping, Search, YouTube)
- TikTok and Pinterest (if your audience lives there)
We push your strongest offers, test hooks in-market, and reallocate spend based on data.
Expect speed. Expect precision. Expect scale.
Creative That’s Built to Convert, Not Just Look Good
Launch-day ads need more than pretty pictures.
Our creative team delivers:
- UGC-style video assets for Meta and TikTok
- Scroll-stopping headlines and CTAs
- A/B-tested landing page modules
- Product page copy that drives decision-making
Everything is designed to match the buying journey—so when they click, they’re ready to buy.
CRO & Funnel Optimization: No Leak Left Unplugged
From ad to checkout, we optimize every touchpoint.
- Landing pages built to match ad creative
- Heatmapping to track scroll depth and clicks
- Checkout and upsell flows designed to maximize AOV
- Post-purchase flows that start retention from day one
We make every visit count—and every click convert.
Transparent Reporting That Keeps You In the Know
No mystery metrics. You get:
- A real-time reporting dashboard
- Weekly recaps with next-step recommendations
- Strategy calls to review results and plan pivots
You’ll always know what’s working, where you’re winning, and what we’re testing next.
3 Brands That Launched With Lion Media—and Took Off
1. Clean Beauty Brand
From zero to $100K+ in revenue in 90 days. Over 50% of sales came from returning buyers thanks to strong retention systems.
2. Tech Accessories Startup
Launched with a 3.1x blended ROAS. AOV jumped 18% after we deployed a CRO-tested landing page system.
3. Apparel Brand
Hit 42% increase in conversion rate in 60 days through optimized Meta creative + cart abandonment email flow.
None of this was luck. It was smart execution—and relentless testing.
Your First 90 Days With Lion Media: The Sprint Plan
Here’s how we take new e-commerce brands from 0 to scaling fast:
Month 1: Foundation & Testing
- Full brand audit
- Funnel and product page assessment
- Channel testing with budget spread across Meta + Google
Month 2: Optimization & Feedback Loops
- A/B creative testing
- ROAS-focused reallocation
- New landing pages deployed
- Retargeting + email flows live
Month 3: Acceleration & Retention
- Top campaigns scaled
- Cross-channel synergy builds
- LTV and repeat rate begin to compound
By Day 90, you’ll know what works, where to scale, and how to sustain it.
E-Commerce Growth Isn’t Magic—It’s a System
Most brands don’t fail because of the product. They fail because of how they launch.
At Lion Media, we give you the tools, systems, and execution to:
- Grow your online store faster
- Create winning e-commerce marketing campaigns
- Launch with performance marketing for online brands
- Build lasting results with email and SMS retention marketing
And we do it with clarity, consistency, and creativity.
Who We Work Best With
Lion Media helps e-commerce brands that are ready to get serious about growth.
You’ll thrive with us if you’re:
- A DTC Founder post-product-market fit
- Running a Shopify store doing $20K–$500K/month
- Tired of wasting budget on guesswork
- Looking for a team that thinks like an in-house squad
No matter your niche—wellness, apparel, gadgets, home goods—we’ve got the launch playbook tailored for you.
Let’s Grow Your E-Commerce Brand—Starting Now
🚀 Ready to launch faster, smarter, and with confidence?
👉 Book Your Free Strategy Call with Lion Media
We’ll give you:
- A custom performance roadmap
- Campaign and funnel audit
- No-pressure insights from e-comm pros
It’s free. It’s actionable. And it’s built to grow your store.
You Built It. Let’s Help You Sell It.
You’ve done the hardest part—building your brand, creating your product, getting your store online.
Now, let’s turn that effort into real growth.
At Lion Media, we help e-commerce founders launch stores that not only go live—but thrive. With smart strategy, creativity that sells, and media that performs, we turn your vision into conversions.
So if you’re tired of guessing and ready to start scaling—let’s talk.
